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From day one, it’s been about you. That’s why we named ourselves Laudi Vidni (Look closely. That’s INDIVIDUAL spelled backwards.). We embrace a world where you show off your true self. Bold and proud. Quiet or quirky. In every size, shape, and color. Living life on your own terms. Our custom-made bags redefine the ‘it’ bag. It’s called the ‘you’ bag.
Laudi Vidni was founded by two friends (and fellow Harvard Business School grads), Laura Kofoid and Grace Tsao-Wu. The pair was tired of buying bags that weren’t quite right, rejecting both the status quo and snobbery of traditional handbag labels. As retail veterans, they were ready to rewrite the rules.
The first part was easy – they sought out exquisite hand-crafting, sourced the best-quality materials, and created styles and shapes that any person could take any place. The second part was a bigger deal: build a more environmentally sustainable business model that individually custom-made those bags for an affordable price so that people could get what they wanted, celebrating themselves rather than a commercially-driven ideal or celebrity endorsement.
Consider the rules rewritten.
In 2017, Grace passed away from cancer. Laudi Vidni honors her spirit by donating a portion of every sale of the Grace Wristlet to the Grace Tsao-Wu Differencemaker Fellowship at One Million Degrees, an amazing organization that empowers low-income, community college students to succeed in school, life and work.
We go to every length to deliver a bag of uncompromised quality. Each made-to-order bag boasts the finest leathers, most durable hardware, and meticulous construction performed right here in the USA. This will be your forever bag.
You may have heard that humans come in all sizes. So, our straps and handles do too. For the first time, you can have a bag that fits your long waist or your broad shoulders or your massive puffer coat. (We’re in Chicago. We know puffer coats.)
Whether you buy an already-designed favorite or customized every option, our bags are made-to-order. You get exactly what you want. And we do Mother Earth a solid by never sending a slew of unsold bags to a landfill.
With our You’ll Love It Guarantee, if you don’t love your custom-made bag, return it and we’ll refund your money. No questions asked.
We painstakingly curate a collection of stunning and durable leathers sourced from environmentally-conscious tanneries.
Our bags are impeccably hand-crafted by our partners at AW Enterprises, a second-generation family operated factory in Chicago.
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We often get asked why our bag styles are called by musical terms (eg: the Maestro Duffle Bag or Aria Crossbody). Well, it didn’t make sense to us to name our bags for people or celebrities, like traditional bag brands (why would anyone want to carry a Laura bag, if they weren’t named Laura?). So when we found out that our invented name Laudi is actually a derivation of an ancient word meaning ‘music written for a single voice,’ we said ‘bravissimo’ and our names were born.
We make it easy. Our expert stylists are waiting to help you design the bag of your dreams.
Of course! You want to see and feel that leather before you plunk down your money! Consider it done. We’ll send you up to 5 leather swatches for free.
If you don’t love your bag, we’ll take it back. No questions asked.
Our favorite individuals are doing every day their own way; standing up for themselves and standing out in a crowd.
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